Lamar is the premier outdoor advertising (aka billboards) company not only in the Capital District, but the US. We reach more people, more often for less money than any other media. We command the attention of drivers with in your face dynamic advertising where you want it, when you want it, with absolutely no wasted circulation. Our audience (drivers) is growing daily. We have no audience erosion or fragmention due to DVRs, Cell Phones, iPods, Satellite Radio, Online News Sources, etc. If you or your audience are in the car...our product in in your face. Drive Your Message Home with Lamar!